"Achiote is a shrub native to a region between northern South America and Mexico. The tree is best known as the source of annatto, a natural orange-red condiment (also called achiote or bijol) obtained from the waxy arils that cover its seeds. The ground seeds are widely used in traditional dishes in Central and South America, Mexico, and the Caribbean." - Wikipedia It is an ingredient in our Feedwell Fusion Blend spice mix which is a Recado Rojo blend that blends local Mayan flavors with Caribbean, European, Middle Eastern and Mexican influences. Use this as a dry rub for grilled chicken for a very culinary delight and impress your family and friends.